KITEPRIDE
THE > PROJECT
Kitepride is a fashion online store, that focuses on beautiful recycled hand made bags. Their goal is to create a second chance for both people and materials by providing a safe and dignifying working space, paying respectful living wages and saving as many materials from landfills. The new website design strategy was to bring the product to the front, proving it's value for money on top of the brand unique story and activism. And at the same time having the company's doing take part of the users scrolling.
Thus bringing Storytelling into an E-commerce experience.
> Studio project
THE GIVING LOGO
Approachable, Kite, Bag
PHOTOSHOOT
After creating the wireframe of the new site, I was in charge of the production of the photoshoot, where I instructed the stylist, ART manager and photographer, created a photography language brief, chose props and styling, selected the most relevant photos and placed them on the new site.
